A proposal to build and scale The Solist's creator and personal shopper channels through ShopMy.
01
Our Assessment
Multi-brand leverage, gifting economics, and four reasons the opportunity is significant.
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02
Creator + Affiliate Growth
Ali Kriegsman: ShopMy setup, creator segmentation, gifting, outreach, UGC pipeline.
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03
Personal Shopper + Stylist
Ann Wehren: stylist segmentation, outreach, concierge strategy, program playbook.
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04
Timeline
Three months: audit and build, activate, systematize.
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05
Results We've Driven
DTC revenue growth, sales mix shift, and In-Seam benchmarks.
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06
Investment
Three tiers: Full Management, UGC Add-On, or Paired with Internal Resource.
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07
About Us
Ali Kriegsman + Ann Wehren.
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08
Next Steps
How to get started.
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Our Assessment
The Solist is positioned for revenue growth through a scaled channel of curated tastemakers. A multi-brand jewelry destination offering insider pricing on 10+ known brand partners, plus foundational diamond classics from well-priced in-house label, Ina Mar, the brand and value-props are clear. Tests with creators and personal shoppers, concierge services, and private events have been a success.
What is missing is the infrastructure to activate creators and personal shoppers at scale. There is no ShopMy engine, structured affiliate program, gifting strategy, or flywheel of UGC to fuel paid social, and no repeatable outreach engine for influencer relationships and seeding. Performance marketing is running, but plateauing, and PR did not deliver ROI. The content machine needed to power paid social and TikTok has not been built yet.
The opportunity is significant for four reasons:
Multi-brand leverage: We can identify creators already linking to your brand partners (Roberto Coin, etc.) on other retailers and redirect that affinity to The Solist at better pricing, unique production options, better service, and possibly better commissions.
Gifting economics: Your cost basis on owned jewelry means gifting feels like a $7,000 gift to the creator at a fraction of the cost to you. UGC can be funded with trade vs. cash, allowing us to "punch above our weight" to target top tier creators.
Ina Mar: In-house label margins and owned inventory provide a baseline of supply to fuel (very limited and strategic) gifting without the one-of-a-kind inventory constraints that limit gifting on the branded side. Links can drive transactions to the exact piece the creator is linking to.
UGC pipeline + discovery: The platform offers both the foundational diamond pieces everyone needs and the unique treasure hunt of an estate sale or the world's best sample sale. Limited inventory is a benefit, not a limitation. What the creator is wearing may not be available, but the audience is encouraged to find their perfect piece.
Scope of Work
Ali Kriegsman — Creator + Affiliate Growth
ShopMy Setup + Configuration
Platform program recommendation (ShopMy tier recommendation based on your budget and needs), Commission Structure Design, Full Creator and Program Strategy and Platform Configuration before any outreach begins.
Creator Segmentation + Prioritization
Net-new targets identified through reverse brand-universe matching on ShopMy, mapping to your 10+ brand partners and other competitive jewelry brands and their promoters. Cross-referencing creators already linking to your brands on other retailers. Off-platform discovery across Substack, Instagram, and TikTok. Segmented by brand fit, audience alignment, and conversion potential.
Tiered Gifting Strategy
Branded jewelry ($2K+ cost) reserved for high-tier, high-follower creators with selective, email-brokered partnerships. Ina Mar classic diamond pieces used for broader mid-tier gifting where we lean on more volume. Lookbook-based outreach through ShopMy, paired with email, to maintain a personal, curated feel.
Elevated Creator Outreach
All communications written in The Solist voice. Warm, specific, personal. Referencing the creator's existing brand affinities and how The Solist fits their audience. No mass blasting. Everyone is handled with care.
UGC Content Pipeline
If needed, structured flow of creator-generated content monthly to power paid social and TikTok ads. Creator content already outperforms your standard ads; we make content creation predictable and repeatable. ** Additional fee
Commission + Incentive Architecture
Commission tiers designed to reward performance without commoditizing the relationship. ShopMy tools deployed thoughtfully and selectively.
Funnel Accountability
Full ownership of tracking, follow-up cadences, and creator communication. Every creator in the program has a clear status, a clear next step, and someone accountable to drive posting of product.
Scope of Work
Ann Wehren — Personal Shopper + Stylist Activation
Stylist Segmentation
Custom segment of 40 high-potential personal shoppers from proprietary In-Seam marketplace data: stylists transacted fine jewelry and highest AUR cohort.
Matched to The Solist brand universe and customer profile.
Targeted Outreach
Personal email intros from Ann connecting high-potential stylists directly to The Solist team. Warm, relationship-driven, individualized outreach.
Batched in tranches at your team capacity.
Concierge + Showroom Strategy
Strategy for populating IRL events and showroom appointments with the right clients through stylist and personal shopper networks.
Connecting stylists to the treasure hunt / discovery experience in person.
Program Playbook
Workflow playbooks for each stylist type: direct-to-client via ShopMy, concierge referral, and hybrid.
Commission and incentive structure for stylists.
Dedicated point-of-contact framework and internal handoff documentation.
Playbook Iteration + Hand-Off
Program implementation calls and iteration sessions.
Playbook documentation designed for training your internal resource to take over day-to-day stylist relationship management.
Draft all creator and stylist communications for review.
Begin outreach to priority creators and first tranche of stylist intros.
Strategic gifting to curated first wave.
Month 2: Activate
Full program execution.
UGC content pipeline launch.
Net-new creator discovery using multi-brand cross-referencing.
Stylist outreach sent.
Analyze early data: messaging, conversion, content performance in paid.
Commission structures V1 launched.
Incentives established + testing for top performers.
Month 3: Systematize
Optimization based on performance data.
Expand to new creator segments and stylist tranches.
Establish ongoing cadences, content standards, and communication playbooks.
Refine gifting tiers based on ROI.
Hand off fully documented, running program to your internal resource or continue with Ali's team.
Results We've Driven
$1K→$38K
Brand DTC affiliate revenue growth in 3 months
0%→Majority
DTC sales mix shift within 2 months
40K+
Tastemakers engaged
$2,800
In-Seam PS AOV (net), AUR $2,138
Investment
Full Management
$10,000
per month
Ali + Ann + Cashmere Street Studios team fully running your account: strategy, outreach, creator and stylist relationship management, gifting execution, reporting. Weekly check-in calls and ongoing updates.
Adding UGC / Whitelisting Content
$3,200
per month
Creator-generated content monthly to power paid social and TikTok ads. Includes content coordination, campaign briefing, confirming usage, securing signed usage agreements.
Paired with Internal Resource
$8,700
per month
Ali + Ann lead strategy and quality control; your internal team member or junior hire handles day-to-day execution under direction.
*3 month commitment
Note: ShopMy platform fees are additional and paid directly to ShopMy. We will guide you on the right tier before you sign up.
Ongoing Support (Optional after Month 3): Ali and her trained team can continue managing day-to-day ShopMy operations, creator outreach, and stylist communications at a reduced monthly rate until your junior hire is fully trained and in seat.
About Us
Ali Kriegsman
Retail technology founder, exited to public company for eight figures. Deep expertise in creator affiliate strategy, growth marketing, and ShopMy platform optimization. Supporting brands with ShopMy since early 2024.
Ann Wehren
Founder of In-Seam, a B2B2C personal shopping marketplace. Scaled to 250+ luxury brands and created the only vetted network of independent personal shoppers and stylists serving HNW clients. Deep expertise in sales, clienteling, and omnichannel retail strategy.
Next Steps
Confirm investment tier
Sign agreement and confirm kickoff date: we are available to start as early as the week of June 22
Share brand universe: which brands does your customer also love? Which creators is The Solist already in conversation with?
Align on brand voice, creator guardrails, gifting tiers, and concierge/showroom strategy